Digital MarketingSEO

Trending Techniques For Search Engine Optimization (SEO)

By November 21, 2018 September 25th, 2019 No Comments

What’s better than targeted audience traffic? FREE targeted audience traffic! That’s the reason why every company loves organic traffic.

The phenomenon of search engine optimization is nothing new to the ears of an experienced marketer, but the concept of SEO techniques sends a quiver down the spine of even the most advanced digital marketing professional as it is forever changing.

Spending hours, if not days, researching hundreds of articles and blogs to identify the magical perfect SEO strategy is nothing new in the marketing world. Unfortunately, the bubble needs to be burst as there is not a one-size-fits-all perfect strategy to shoot your organic rankings and traffic. But fear not! We researched and tested some key techniques proven to work for us and are willing to share these ingenious concepts with you.

Content

It might sound obvious to any marketer that quality content plays a major role in any SEO strategy, but the question is – how do you write quality content and what exactly is quality content?

Quality content, in its most fundamental state, simply means how you can answer your potential and previous consumer’s queries. The best way to create this type of content is to put yourself in your potential customer’s shoes and imagine what kind of questions you would get, then answer them in a format that is easy to understand, while utilizing keywords that are relative to the topic. Always remember that maintaining users on your site for an extended period is a key indicator to Google that your content is useful. As Google’s main priority is to give advantageous rankings to companies with positive end-user engagement, you will see this significantly impacting your current ranking.

Google have publicly announced that if a site takes longer than 4 seconds to load, it will be significantly penalized within the algorithm ranking.

Site Speed

Site speed is essential to your ranking status and if your site it slow, the chances of you ranking high are slim to non-existent. Google have publicly announced that if a site takes longer than 4 seconds to load, it will be significantly penalized within the algorithm ranking.

We advise to check your website speed with online platforms like GT Metrix. If you find that your site loading is slow, there is no need to panic straight away as there are potentially many reasons for this. The Google Page Speed Insights tool gives fantastic insights to what could be the matter so that you can get started on fixing the issues.

URLs

Always keep in mind that the URL is the first point of contact your website has with the search engine. For this reason, it is essential to make it as relevant to Google and to the end-user as possible. You should also make it easy to understand where exactly the URL will take them and what it is about. And it is no surprise that doing thorough keyword research, plus adding these keywords to the URLs, is an excellent way to increase rankings. The SEO platform MOZ or the Google Keyword planner are excellent sources for this time of informative keyword research.

Tip: make sure the keyword is reflected in the first 3-4 words as Google places greater emphasis on these keywords. Along with this action, keep the URL structure simple and under 75 characters. Check out below a few examples of good vs bad URL structures.

Good – www.xyz.com/SEO -Techniques-2018
Bad – www.xyz.com/232-223-how-to-be-better-at -SEO-234-222

Avoid using alphanumeric numbers as these may be treated as spam URLs by Google.

Meta Data

As a marketer, you have probably heard of the never-ending debate on whether Meta Data affects your search engine ranking or not. Let us answer that question right now.

Meta data is a major part of any SEO plan and goes into the actual code of the site. For example, title tags, meta descriptions, or H1 & H2 tags, go into the HTML head. What is visual to the naked eye is in fact not visual to the search engine, as they only read the code. Since meta data is part of the code, it is a huge component of your ranking and should have a prompt position within your SEO strategy.

It’s crucial to write relevant and visibly attractive meta descriptions as it significantly increases click-through rates. It is also important to constantly maintain the relevant keywords in your meta descriptions, as this is precisely what the end-user initially sees on the search engine results page (SERPs).

Along with the insertion of keywords at the beginning of each meta description, it has also been proven to help if you numerically rank the meta descriptions and use a sensationalized vocabulary with terms like “best”, “review”, “latest, and “innovative”. Finally, don’t forget to date stamp the year. Increased click-through rates indicate to search engines that the content is relevant to the end-users. Thus, the search engines will reward your ranking.

Search engines are now focusing more on semantic searches, which are based on understanding the end-user’s intent.

Topic Cluster

The dawn of a new day in SEO is upon us and the old technique of one keyword per page is slowly dimensioning. Search engines are now focusing more on semantic searches, which are based on understanding the end-user’s intent.

The more senior concept of keyword stuffing is now easily flagged predominantly due to new innovative technologies, such as latent semantic indexing. This alone is a strong enough reason to focus on a main topic, followed by a break down into narrower topics and pages where required.

External Linking

If you have been refraining from linking out to external sites with strong authority, I’m afraid you’re significantly missing out by preventing Google awareness to the topic of your site. External linking directs search engine bots to that specific page. If you’re able to link out to many authority pages relevant to the topic of your website, you make your site a Hilltop Hub.

“The Hilltop algorithm is an algorithm used to find documents relevant to a particular keyword topic.”

Google and other search engines reward this type of activity by moving them up in the SERPs. Typically, it has been identified that you should have 2-3 external links per 1000 words.

Interlink Pages

Did you know that every page on your actual website has a different level of page authority? Review your site to identify the pages with weaker page authority and those falling into the 2nd or 3rd pages of the SERPs. Once you identify them, you should do the same for the “positive” pages with strong page authority and good SERP rankings.

Once you unfold this information, link the lower pages with the higher pages. The main aim of doing this is to assist in the passing of domain equity between pages. And secondly, it will make your site far easier for the search engine bots to crawl.

What most people don’t know is that you can get backlinks from many other sources beyond influences, such as Wikipedia.

 

Backlinks

It is a well know fact that backlinks are the number one way to improve your organic rankings. Established SEO specialists around the globe go to great lengths to locate good backlinks.

Before SEO became a household name, it was easy to find backlinks as it was achieved through a simple exchange of links between companies. However, when influencers became a popular dynamic online, this concept turned into a profitable business model. You can spend extensive time and resources trying to find the ideal influencer for your business to get a backlink from them. This can be rather pricey as influencer rates have increased significantly over the past 3-5 years.

What most people don’t know is that you can get backlinks from many other sources beyond influencers, such as Wikipedia. Once you’re aware of the topics and specific keywords of your site, find pages on Wikipedia related to these keywords/topics and identify any dead links. Given that dead links no longer exist, you can replace them with your own links. This sounds a lot easier than it actually is as identifying dead links is significantly more difficult than one might presume. However, there is a way you can find those dead links.  See below:

Site: Wikipedia.org [keyword] + “dead link” 

Once you use the above formula you will be able to find dead links in related articles and add your backlinks. Always be sure that the linked pages content is relative to that of the Wikipedia page. If you don’t, most likely the link to your page will be removed quickly.

So here you go!

A concise description of what SEO is and how you can utilize in the best way possible to scale up your business.